Targeting Hope Event. From left: Tim Boyle, president and chief executive officer of Columbia Sportswear; Nike Co-founder Phil Knight; Wieden+Kennedy Co-founder Dan Wieden; and Brian Druker, M.D., director of the Knight Cancer Institute, speak at the Targeting Hope gala for the Knight Cancer Institute in September 2013. (OHSU)

Targeting Hope Event. From left: Tim Boyle, president and chief executive officer of Columbia Sportswear; Nike Co-founder Phil Knight; Wieden+Kennedy Co-founder Dan Wieden; and Brian Druker, M.D., director of the Knight Cancer Institute, pose for a photo at the Targeting Hope gala for the Knight Cancer Institute in September 2013. (OHSU)

Targeting Hope Event. Nike Co-founder Phil Knight talks with Tim Boyle, president and chief executive officer of Columbia Sportswear, at the Targeting Hope gala for the Knight Cancer Institute in September 2013. (OHSU)

Targeting Hope Event. OHSU President Joe Robertson Jr., M.D., M.B.A., speaks at the 2013 Targeting Hope gala in Portland after Nike Co-founder Phil Knight announces his $1 billion cancer challenge. (OHSU)

Targeting Hope Event. A crowd of about 400 people watch as OHSU President Joe Robertson Jr., M.D., M.B.A., speaks at the Targeting Hope gala benefiting the OHSU Knight Cancer Institute in September 2013. (OHSU)

Targeting Hope Event. A festive crowd of about 400 supporters celebrates at the Targeting Hope gala, benefiting the OHSU Knight Cancer Institute, in September 2013. (OHSU)

Targeting Hope Event. OHSU President Joe Robertson Jr., M.D., M.B.A., (left) speaks with then Oregon Governor John Kitzhaber at the Targeting Hope gala for the Knight Cancer Institute in September 2013. (OHSU)

Targeting Hope Event. From left: Stephen S. Pawlowski, OHSU Foundation Board of Trustees member and Intel senior fellow and Data Center Group chief technology officer, speaks with Oregon Governor John Kitzhaber and First Lady Cylvia Hayes at the Targeting Hope gala for the Knight Cancer Institute in September 2013. (OHSU)

Nike Co-founder Phil Knight announces the $1 billion challenge to end cancer as we know it at the Targeting Hope gala benefiting the OHSU Knight Cancer Institute in September 2013.